Hello, I’m Udara Dharmasena, an enthusiastic digital marketing professional based in Sri Lanka, driven by a passion for creating impactful digital strategies that connect with audiences and deliver measurable results. Currently, I serve as the Vice President of Client Success at Roar AdX – Meta, where I lead a talented team dedicated to supporting thousands of advertisers. My role allows me to utilize the latest digital tools and trends to enhance client relationships, drive revenue, and optimize complex opportunities for some of Sri Lanka’s most esteemed brands.
In addition to my professional endeavors, I am committed to education and the dissemination of knowledge. As a lecturer at the Asia Pacific Institute of Digital Marketing (APIDM) and the Sri Lanka Institute of Marketing (SLIM) & University of Kelaniya Sri Lanka I help guide aspiring digital marketers through the rapidly changing world of digital media. I hold a Master of Business Administration (MBA) in Marketing from the University of Bedfordshire, UK, and a Postgraduate Diploma in Marketing from the Sri Lanka Institute of Marketing.
My career in digital marketing has been built over several years, including significant roles at Ogilvy Digital, where I was instrumental in crafting strategies for clients across various industries, including CPG, Telco, Finance, and Insurance. My expertise lies particularly in Paid Media, where I have developed the skills necessary to maximize the effectiveness of campaigns and deliver exceptional results.
Beyond the corporate sphere, I have a rich background in the non-governmental sector, where I was actively involved in Mobile for Development (Mobile4D) projects with Sarvodaya-Fusion. These initiatives were crucial in introducing smartphone technology to rural communities in Sri Lanka, underscoring my commitment to leveraging digital tools for social empowerment.
I am always eager to explore new digital trends and enjoy sharing my insights with others through lectures, professional training, and collaborative projects. I believe in the power of innovative thinking and am driven by the desire to turn creative ideas into real-world successes.
Thank you for visiting my page. I look forward to connecting with you for collaborations, consultations, or simply a discussion on the latest developments in digital marketing.